Trends Report

Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

Ten Areas Of Focus For The Next 12 Months

March 17th, 2011
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Peter Wannemacher , Emmett Higdon , Beth Hoffman

Summary

Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the effects of government regulations, and a morphing branch are driving strategic initiatives and innovation in eBusiness as well as in other channels. At the end of 2011, we expect to look back at the year in financial services eBusiness and channel strategy and see a more differentiated mobile offering, more robust cross-selling efforts, and exciting new revenue streams for the industry.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.