Trends Report

Ten Ways Financial eBusiness Executives Can Weather The Recession

How To Evolve Your eBusiness Strategy To Deal With The Financial Crisis

November 10th, 2008
Bill Doyle, null
Bill Doyle
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Benjamin Ensor , Emmett Higdon , Alexander Hesse , Courtney Tincher , Vanessa Niemeyer, Ph.D.

Summary

The sharp worsening of the financial crisis in the past two months and the recession in most Western markets mean that eBusiness executives need to rethink their priorities — and fast. As the business owners of a primary communication and distribution channel, eBusiness executives need to reassure existing customers, find low-cost ways to drive product sales, and ensure that senior executives fully understand the importance of the online channel.

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