Report

The State Of Influencer Marketing

Marketers’ Investments In Influencers Continue To Rise, And A Push Toward Authenticity Leads To A Broader Set Of Influencer Partners
August 13th, 2019
With Contributors:
Miriam Oesterreich
and Kara Hartig

Summary

Using influencers to achieve marketing objectives is no longer novel, but interest in the tactic continues to rise as marketers steadily increase their investment. A focus on authenticity is dramatically changing how marketers work with influencers. B2C m

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