The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities
November 28, 2012
Why Read This Report
Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer behavior and expectations for security solutions. This report examines the three classes of consumer security vendors that are vying for consumer attention and their wallets today. These vendors face fierce competition among market incumbents and consumers that are switching and adopting different solutions to fit their needs. However, partnership opportunities abound as new and emerging vendors enter the market with niche solutions. And the market opportunities are sprouting as protecting the consumer increasingly means protecting everything relating to their online experience — from data to identities and interactions.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- A Revolution In Consumer Security Quickly Unfolds
- The Vendor Landscape Fragments Into Three Main Fronts
- Enterprise Security Vendors Are Wooing Consumers Too
- Adjacent Possibilities Spawn New Opportunities
- Five Considerations To Meet Market Demands Head On
WHAT IT MEANS
- The Market Is Ripe For New Leaders To Emerge
- Supplemental Material
- Related Research Documents