Trends Report

The Age Of The Customer Requires A More Intelligent Enterprise

A Framework For Company Change Fueled By Customer Insights

January 22nd, 2014
Jody Sarno, null
Jody Sarno
With contributors:
Carlton Doty , Collin Colburn

Summary

Companies across the globe and from every industry are building teams to translate mountains of information into a better understanding of their customers. In the age of the customer, knowing your customers and quickly translating and applying that knowledge across the entire enterprise is no longer a competitive advantage, it's a competitive necessity if you are to win, engage, and retain customers. Customer insights (CI) teams will play an essential role in their firms' success or failure during these changing times. This report explores the transformation that customer insights professionals' firms will need to make to become a data-driven, customer-centric, intelligent enterprise that thrives in the age of the customer.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.