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For Customer Insights Professionals

The Age Of The Customer Requires A More Intelligent Enterprise

A Framework For Company Change Fueled By Customer Insights

January 22, 2014

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Why Read This Report

Companies across the globe and from every industry are building teams to translate mountains of information into a better understanding of their customers. In the age of the customer, knowing your customers and quickly translating and applying that knowledge across the entire enterprise is no longer a competitive advantage, it's a competitive necessity if you are to win, engage, and retain customers. Customer insights (CI) teams will play an essential role in their firms' success or failure during these changing times. This report explores the transformation that customer insights professionals' firms will need to make to become a data-driven, customer-centric, intelligent enterprise that thrives in the age of the customer.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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