The Alternative Payment Methods Landscape For Travel eBusiness
The Payment Methods That Appeal Most And Least To Leisure Travel Bookers
June 22, 2010
Why Read This Report
Since 2007, US travelers' usage and interest in alternative payment methods (APMs) for online travel purchases has been slowly, but steadily, increasing. Fifteen percent of US online leisure travel Bookers used APMs to buy travel online in the past 12 months, and 31% are interested in using APMs in the next 12 months to book travel online. Are APMs mandatory for online travel sellers? No — but they may offer several substantial benefits for both travel sellers and buyers. Travel eBusiness professionals who currently offer APMs or are considering doing so must ensure that they prominently promote and provide context around payment options, integrate them fluidly into their channel mix, and incent travelers to use them to shift usage from higher-cost traditional payment methods like credit cards.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
US Online Travel Forecast, 2007 To 2013
January 20, 2009 | Diane Clarkson
The Booking-Baffled Traveler
April 23, 2010 | Henry H. Harteveldt
The Online LGBT Traveler: A Fabulous, Value-Focused Travel eBusiness Niche Market
August 3, 2010 | Henry H. Harteveldt