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For B2B Marketing Professionals

The As-A-Service World Disrupts Traditional Sales Models

Prepare In Advance To Avoid Missteps When Migrating B2B Sales

January 11, 2018


Why Read This Report

While an X-as-a-service (XaaS) model has many benefits for vendors and customers alike, migrating from a traditional to an XaaS delivery model can wreak havoc on selling systems. When embarking on this journey, advance planning and preparation are critical. This report surfaces best practices gleaned from native and in-transition cloud companies and provides recommendations so that B2B marketing and sales leaders can avoid common pitfalls when migrating to XaaS.

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Table of Contents

  • XaaS Requires A Different Selling Model
  • Selling Recurring Services Affects Each Channel Differently
  • Recommendations

  • Plan Ahead To Avoid Common Missteps
  • Supplemental Material
  • Related Research Documents

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