Trends Report

The Australia Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

November 20th, 2017
Tom Champion, null
Tom Champion
With contributors:
Diane Deng , Michael Barnes , Harley Manning , Roxana Strohmenger , Bill Nagel

Summary

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the Australia CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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