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For B2B Marketing Professionals

The B2B Marketer's Guide To Benchmarking Customer Obsession Maturity

Benchmarks: The B2B Marketing Playbook

August 10, 2017

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This is the Benchmarks report in The B2B Marketing Playbook For 2019.

Why Read This Report

Becoming customer-obsessed is a competitive advantage to companies that pursue this strategy. It is also a disruptive — but transformative — process that not all firms will start from the same place. This report includes a self-evaluation tool that helps B2B marketers identify operational strengths that will help, and weaknesses that might hinder, their progress toward becoming a customer-obsessed firm. It also allows marketers to benchmark their progress against peers' and outlines the next steps to take on their journey regardless of their starting point.

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Table of Contents

  • Customer-Obsessed B2B Companies Deliver Better Business Results
  • Customer Obsession Requires A New Marketing Mindset
  • Recommendations

  • Chart B2B Marketing's Path To Customer Obsession
  • Supplemental Material
  • Related Research Documents

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