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For B2B Marketing Professionals

The B2B Marketing Practice Is Halfway To Awesome

Landscape: The Lead-To-Revenue Marketing Playbook

September 17, 2018

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This is the Landscape report in The Lead-To-Revenue Marketing Playbook For 2019.

Why Read This Report

Forrester introduced the term lead-to-revenue marketing (L2RM) in 2010 to describe a customer-centric business system for marketers whose offerings mandate a long, complex, or highly considered buying process. In 2018, we surveyed B2B marketers with questions about their L2RM practices. This report, showcasing that survey's findings, will help B2B marketing leaders see how far the L2RM practice has advanced and how much room for improvement remains.

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Table of Contents

  • Forrester Sets A High Bar For The L2RM Competency
  • B2B Marketers Need More Experience With L2RM Practices
  • Supplemental Material
  • Related Research Documents

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