The Best Of Mobile User Experience, 2015

August 10th, 2015

Deanna Laufer

With contributors:

John Dalton , Carla O'Connor , Kara Hartig

Summary

Mobile adoption continues to swell, and successful companies like Dropbox and Uber tap into this audience to transform customer experiences and achieve multibillion-dollar valuations. But achieving this level of success requires an investment from customer experience (CX) professionals in time, resources, and skills that are needed to develop well-designed mobile experiences. This report explores those attributes that are fundamental to the best smartphone app user experiences and elucidates where the worst go wrong.

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