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For CIOs

The Bottom Line: The European Telecom Industry Is Entering A New Phase

April 30, 2007

Authors

  • By Rolf Schonhowd
  • with Thomas Mendel, Ph.D.,
  • Daniel Krauss

Why Read This Report

While there are signs of improvement among European telcos in terms of how they approach the future, the transformation journey has only just begun for most players. Both small and large contenders are entering the communication market to challenge existing industry structures, and it is only by studying competitors and next-generation customer behavior that you can you create your own "blue ocean" strategy.

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