Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The Business Case For mPOS Is Associate Enablement

Mobile Point Of Service Is Marked By Rising Interest But Misunderstood ROI

April 23, 2015

Primary author headshot

Authors

  • By Adam Silverman
  • with Zia Daniell Wigder,
  • George Lawrie,
  • Rebecca Katz

Why Read This Report

Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployment missteps such as simply emulating the exact functions of a fixed cash register on a smaller mobile device have caused many eBusiness leaders who are responsible for driving the in-store digital experience to question the value and original business case for deploying mPOS devices. This report will help eBusiness leaders and their store operations counterparts understand the value of mPOS beyond basic use cases such as line busting. It will also help them understand how mPOS will drive incremental demand and enable their associates to do more than just take orders in-aisle.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Mobile Point Of Service Empowers A New Generation Of Associate
  • RECOMMENDATIONS

  • Set Expectations Appropriately When Deploying mPOS
  • Supplemental Material
  • Related Research Documents