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For Customer Experience Professionals

The Business Impact Of Design: Five Best Practices For Measuring It

Business Case: The User Experience Playbook

May 14, 2020

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This is the Business Case report in The User Experience Playbook For 2021.

Why Read This Report

Experience design (XD) professionals struggle to measure and communicate the impact of their work. And that's a missed opportunity for them, because by mastering design measurement, they can reap benefits ranging from getting user experience improvements prioritized to earning the opportunity to influence strategic decision making. This report equips XD pros with five best practices to guide their measurement efforts.

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Table of Contents

  • Good Design Is Good For Business
  • Adopt The Five Best Practices Of Good Design Measurement
  • Recommendations

  • Design Leaders: What Are You Waiting For?
  • Supplemental Material
  • Related Research Documents

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