The CMO's Guide To Establishing A Social Media Policy

An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging in social media for personal or business reasons. Research shows that employees using social media read their organization's social media policy when one is available. While it takes a cross-organizational team to establish a social media policy, chief marketing officers (CMOs) play an important role in the development of an effective policy. This report provides guidelines for the creation of an effective corporate social media policy. It includes explanations of the topics that you should consider for inclusion in a social media policy, allowing you to tailor your own policy to the specific needs of your organization and industry. The report is accompanied by a template that can be used as a starting point for creating your social media policy.