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For B2C Marketing Professionals

The Capabilities Marketers Need To Build A Strategic Privacy Function

Tools And Technology: The Customer Trust And Privacy Playbook

February 5, 2018

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This is the Tools And Technology report in The Customer Trust And Privacy Playbook For 2018.

Why Read This Report

Managing customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help them meet customer and regulator expectations, B2C marketers and their peers are evaluating and adopting a range of contributing capabilities. This report reviews 17 capability categories that support marketers' privacy programs.

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Table of Contents

  • Modern Marketing Is Creating New Privacy Risks
  • Marketing Privacy Support Capabilities Overview
  • Recommendations

  • Marketing Leaders: You're Underinvested In Privacy Support
  • Supplemental Material
  • Related Research Documents

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