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For eBusiness & Channel Strategy Professionals

The Case For Asynchronous Messaging: Apple Business Chat, Messenger, WhatsApp

Just Supporting Web And Mobile Chat Is A Missed Opportunity

July 23, 2020


Why Read This Report

Consumers love messaging, at least when it comes to keeping in touch with friends and family. But brands have lagged in offering asynchronous messaging conversations with their customers. This report examines the ways that brands currently use asynchronous messaging and shows customer service leaders what they need to do to make this communication channel a customer favorite.

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Table of Contents

  • Don't Make Your Customers Find You To Chat: Go Find Them
  • Recommendations

  • Tackle Digital-First Service Holistically
  • Supplemental Material
  • Related Research Documents

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