Save or Share this Report

For B2C Marketing Professionals

The Convenience Quotient Of Green Commuting

Lessons For Consumer Product Strategy Professionals

June 29, 2010

Primary author headshot


Why Read This Report

See many hybrid vehicles while driving to work? No? These cars have been sold for more than 10 years, yet adoption is still low. Using our Convenience Quotient methodology, we looked at the concept of "green" commuting and found that the reason more metropolitan commuters aren't zipping around in fuel-efficient cars is because they have many other green commuting options available to them, and those options offer more convenience. While our analysis offers insights to product strategy professionals in the automobile manufacturing industry, we take the CQ method one step further here: We've discovered macro-level horizontal conclusions that consumer product strategy professionals in all industries can use to improve the convenience of their products.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Tools And Templates

Best Practice Assessments

best practices icon
  • CQ Scorecards For Green Commuting Options

Models and Calculators

calculator icon
  • All Ages Express Growing Concern About The Environment
  • Convenience Quotient Results For Green Commuting

Table of Contents

  • Convenience Analysis Reveals Why Hybrid Cars Haven't Become The Norm
  • The Barriers To Hybrid Vehicle Adoption Remain Too High

  • Employ Macro-Level Thinking To Improve The Convenience Of Any Product
  • Related Research Documents