The Customer Experience Index, Italy 2014

June 17th, 2014

Joana de Quintanilha VP, Principal Analyst

With contributors:

Harley Manning , Corey Stearns , Colin Campbell

Summary

How good is the experience at leading Italian companies? This report helps answer that question by providing a benchmark of the quality of customer experience for 31 Italian brands across seven industries — including airlines, banks, electronics manufacturers, insurers, retailers, TV service providers, and wireless service providers. Customer experience professionals should use this report to understand the competitive environment in Italy and set goals for optimizing their customer experience management practices as they proceed along the path to customer experience maturity.

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