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For B2C Marketing Professionals

The Digital Transformation Of Video Advertising Arrives

Addressable And Advanced TV Buying Hits The Inflection Point

May 16, 2018

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Why Read This Report

Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of data-driven TV-planning techniques such as addressable and advanced TV has arrived. But marketers must still augment TV plans with digital channels to reach consumers' fragmented video consumption. B2C marketers should read this report to plot their course to an omnichannel TV/video strategy, establish new processes, and upgrade planning/buying skills.

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Table of Contents

  • Data Drives TV Advertising — At Last
  • TV's New Targeting Ability Defies The Digital/Traditional Divide
  • Embrace The Omnichannel Video Future
  • Recommendations

  • Accelerate Your Transition To Data-Driven Video
  • What It Means

  • TV's Resurgence Will Claw Back Digital Dollars
  • Supplemental Material
  • Related Research Documents

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