The Downturn Delivers Upsides For TV Placeshifting

February 6th, 2009

Ian Fogg

With contributors:

Dan Wilkos , Pete Nuthall , Julie Ask , Charles Golvin

Summary

Placeshifting enables consumers to watch their home TV anywhere, inside or outside the home. It offers TV providers and wireless carriers an inexpensive way to extend their product portfolios, which will prove an attractive addition to their strategies during an economic downturn. Solutions require little new hardware investment and build in value to consumers' existing subscriptions. In the future, placeshifting will migrate from being a product in its own right to becoming just another feature of mainstream portable media players, set-top boxes, games consoles, and cellular phones.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.