The Enterprise 2.0 User: Harbinger Of The Future Of Workplace Collaboration
Vendors Should Prepare For An Empowered, Mobile, And Collaborative Workforce
November 24, 2009
Why Read This Report
Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this effort, only a small portion of information workers — 24% — uses these tools. This group, however, is where technology product management and marketing professionals should be focusing their efforts. Why? These users are the actual drivers of workplace collaboration. They are mobile workers who need these tools to stay connected, and their numbers are rapidly growing: We expect 43% of US workers to telecommute in five years. Enterprise 2.0 product managers and marketers can capitalize on this by focusing their marketing on helping IT and information workers solve problems associated with remote working, developing mobile applications, renewing their pitch for mashups for the enterprise, and creating new collaborative experiences with social tools.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Enterprise 2.0 Gold Rush Is Underway
- What Defines Enterprise 2.0 Users Today Defines The Workplace In Five Years
- Market And Design For The Needs Of The Mobile Workforce
- Supplemental Material
- Related Research Documents
What You Need In A Mobile Collaboration App
December 10, 2014 | TJ Keitt
Seven New Buying Patterns Reshape The 2017 Enterprise Collaboration Market
March 4, 2016 | Craig Le Clair
Harness The Potential Of Millennials With Your Workforce Technology Strategy
February 2, 2016 | J. P. Gownder