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For B2C Marketing Professionals

The European Online Display And Social Media Advertising Forecast, 2015 To 2020

Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

December 9, 2015

Primary author headshot

Authors

  • By Samantha Merlivat
  • with Luca S. Paderni,
  • Michael O'Grady,
  • Kasia Madej,
  • Laura Glazer

Why Read This Report

European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over that period and reach €28.7 billion in 2020, up from €14.4 billion in 2015. Online display and social media advertising will look much different then than they do today: Mobile, video, ad blocking, and programmatic buying will impact how both will develop in the coming years.

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Table of Contents

  • New Ad Formats Boost Online Media Advertising Spend
  • Premium Placements Will Drive Growth In Online Display
  • Social, Mobile, And Video Form A Winning Combination
  • RECOMMENDATIONS

  • Refocus Media Advertising Around Targeting, Relevance, Experience
  • Supplemental Material
  • Related Research Documents