The Fall 2011 TV Advertising Upfronts Preview The Convergence Of TV And Digital
August 9, 2011
Why Read This Report
The death knell of TV advertising's rule over the marketing landscape has often been rung as digital media's reach, effectiveness, and measurability have grown. But the fall 2011 TV upfronts indicate that demand for TV advertising is robust, with signs that TV ad sellers are embracing, rather than eschewing, digital as part of their offer. Why do that? Because media sellers and buyers see consumers changing their viewing habits to incorporate online and over-the-top video in addition to broadcast and cable. To stay connected with their consumers, marketers must get off the couch and reach consumers through and beyond linear TV programming.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Branded Video Marketing Success Starts With Customer-Centric Distribution
October 16, 2015 | Samantha Merlivat
The State Of Online Video Advertising In North America, 2015
September 29, 2015 | Collin Colburn
Brief: Meta-DSPs — One Buy Platform To Rule Them All?
January 27, 2016 | Samantha Merlivat