Trends Report

The Fastest-Growing Mobile Phone Category

It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings

October 8th, 2009
Charles Golvin, null
Charles Golvin
With contributors:
J. P. Gownder , Laura Wiramihardja

Summary

While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market share: the quick messaging device. These keyboard and/or touchscreen devices have much of the functionality of a smartphone but lack the high-level (and in some cases costly) operating system. Quick messaging device owners are valuable subscribers who deliver above-average revenue and offer multiple growth prospects in the future for consumer product strategists at mobile operators, handset makers, and application developers.

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