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For Customer Experience Professionals

The Fear Of Hiring XD Providers And How To Overcome It

Companies Fear Abandonment, Failure, Infighting, Arrogance, And Chaos, But Three Tactics Can Help

December 13, 2018

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Why Read This Brief

It's smart for companies to contract with an outside firm for experience design (XD) — but they often fear how the partnership might go sour. This bite-size brief highlights five common disappointments we uncovered through a projective research session. It then lays out three tactics customer experience (CX) professionals can apply to steer clear of the bad outcomes that inspire these fears.

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