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For Application Development & Delivery Professionals

The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

Vision: The CRM Playbook

January 22, 2021

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This is the Vision report in The CRM Playbook For 2021.

Why Read This Report

In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its true potential. This report summarizes the top five trends that application development and delivery (AD&D) professionals must consider when planning for CRM success in 2021.

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Table of Contents

  • Modern Customer Engagement Starts With CRM
  • Business Challenges And Tech Choices Catalyze The Modern CRM Era
  • Five Trends Are Shaping The Modern CRM Landscape
  • What It Means

  • Authentic, Human Relationships Make The Difference In A World Of AI
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