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For B2C Marketing Professionals

The Five Ways Interactive Marketers Should Use Social Data

And The One Way They Shouldn't

July 19, 2011

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  • By Nate Elliott
  • with Emily Riley,
  • Zach Hofer-Shall,
  • Melissa Parrish,
  • James McDavid

Why Read This Report

Every year social media users around the world post hundreds of billions of pieces of social content about the products and services marketed to them. But few marketers track this data, and even fewer use it to make their campaigns more effective. Forrester has identified the five key opportunities interactive marketers are missing by ignoring social data — and one common misuse of social data that marketers must avoid.

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