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For eBusiness & Channel Strategy Professionals

The Forrester Digital Experience Review™: Indian Mobile Banking Apps, Q3 2020

ICICI Bank Leads With Valuable Features And Strong User Experiences

September 2, 2020


Why Read This Report

For millions of Indians, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy the various mobile banking experiences are, we evaluated the smartphone apps of five banks in India. This report lays out where these companies excel, where they fall short, and what digital business strategy and customer experience (CX) executives can learn from them to improve their own mobile banking efforts.

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Table of Contents

  • India's Mobile Banking Is Stuck In 2019
  • Recommendations

  • Be Dynamic With Changing Needs And Design
  • How Forrester Can Help

  • Get Objective Recommendations For Your Mobile Banking Apps
  • Supplemental Material
  • Related Research Documents

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