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The Forrester Digital Experience Review™: US Investing Websites, Q4 2020

Fidelity Leads With A Breadth Of Functionality, While TD Ameritrade Delivers A Strong User Experience

December 29, 2020


Why Read This Report

Investment firms' websites have become hubs for their clients' investing activities and financial planning decisions. To gauge the ease and effectiveness of the experiences these websites offer, we evaluated those of nine large US investing companies. This report lays out where they excel, where they fall short, and how digital executives and their teams can learn from and improve the experiences they offer investors.

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Table of Contents

  • US Investing Best Practices And Leaders
  • Recommendations

  • Make Informed, Confident Investing Accessible And Frictionless
  • How Forrester Can Help

  • Get Objective Recommendations For Your Sites
  • Supplemental Material
  • Related Research Documents

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