New Wave Report

The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018

The 11 Providers That Matter Most And How They Stack Up

October 18th, 2018
Ryan Skinner, null
Ryan Skinner
With contributors:
Brigitte Majewski , Miriam Oesterreich , Christine Turley

Summary

In Forrester's evaluation of the emerging market for influencer marketing solutions (IMSes), we identified the 11 most significant providers in the category — Ahalogy, AspireIQ, Collective Bias, Influential, IZEA, Klear, Launchmetrics, Linqia, Mavrck, Octoly, and Traackr — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2C marketers can use this review to select the right partner for their influencer marketing solution needs.

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