The Forrester Partner Loyalty Index

January 5th, 2015

Tim Harmon

With contributors:

Peter O'Neill , Jacob Milender

Summary

To help eBusiness and channel strategy pros gauge their partners' loyalty, Forrester has developed an indexing tool — the Partner Loyalty Index. Channel partner loyalty can be readily measured. For your partner portal and mobile apps, measure such partner activities as number of logins and login session times, content accessed or downloaded, application usage, online training, business plan submissions, and more. Add offline engagement activities and apply weightings to create an aggregated partner loyalty index. For a guide to using this tool, read our January 5, 2015, "Brief: Gauging Channel Partner Loyalty" report.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.