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The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

Intermediate Level: Technology Practices For Insights-Driven Businesses

February 17, 2021

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This report is part of "Act: Intermediate Level" in The Insights-Driven Business Playbook.

Why Read This Report

Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are evaluating and adopting a range of contributing technologies, platforms, solutions, and professional services. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 market categories that support creating and scaling business insights across the enterprise. Data and insights leaders should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Turn Raw Data Into Actionable Business Insights
  • Select Insights And Analytics Solutions That Offer High Business Value
  • Invest In And Maintain Insights Solutions With High Business Value
  • Experiment With Graph Analytics, Investigative Intelligence, And Others
  • Invest In AI, BI Fabric, Augmented BI, Customer Analytics, And Others
  • Maintain Planning Solutions, Streaming Analytics Platforms, And Others
  • Divest From Separate Data Visualization And Enterprise Reporting Tools
  • Supplemental Material
  • Related Research Documents

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