Tech Tide Report

The Forrester Tech Tide™: Sales And Customer Service Technologies, Q3 2018

Eighteen Technologies Underpin Customer Engagement

July 19th, 2018
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
John Bruno, null
John Bruno
With contributors:
Daniel Hong , Sarah Dawson , Peter Harrison

Summary

Delivering differentiated customer experiences is critical to firms' ability to win, serve, and retain customers. To accelerate their performance in sales and customer service, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support sales and customer service. Application development and delivery (AD&D) professionals should read this report to shape their firms' investment approach to these technologies.

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