Wave Report

The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021

The 10 Providers That Matter Most And How They Stack Up

May 26th, 2021
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Rusty Warner , Frederic Giron , Nancy Lin , Bill Nagel

Summary

In our 36-criterion evaluation of cross-channel campaign management (CCCM) providers in Asia Pacific (APAC), we identified the 10 most significant ones — Adobe, Capillary Technologies, Cheetah Digital, Convertlab, Insider, MoEngage, Oracle, Salesforce, SAP, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals in APAC select the right one for their needs.

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