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For B2C Marketing Professionals

The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

The 10 Providers That Matter Most And How They Stack Up

July 10, 2019

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Why Read This Report

In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, TalkingData, and TG360 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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Table of Contents

  • The Battle Between Global And Local DMP Vendors Is On
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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