Wave Report

The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

The 10 Providers That Matter Most And How They Stack Up

July 10th, 2019
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Mary Pilecki , Tina Moffett , Nancy Lin , Bill Nagel

Summary

In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, TalkingData, and TG360 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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