Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Forrester Wave™: Demand-Side Platforms, Q4 2011

MediaMath, Turn, and DataXu Vie For Top Honors

December 14, 2011

Primary author headshot


Why Read This Report

In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen of their audience management capabilities, and their expertise in algorithmic optimization. Invite Media by Google features an intuitive and easy-to-use self-serve offering but lacks some of the bells and whistles of our top three. AppNexus, a well-scaled provider of real-time bidding (RTB) infrastructure and tools for the sell-side, lags behind in its buy-side focus, while X Plus One, strong in audience management and algorithmic optimization, is less focused on providing a self-serve platform solution. LucidMedia Networks, which trails the pack, brings a strong technology focus to its DSP but lacks the resources and marketer-friendly orientation of several of its competitors.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Table of Contents

  • Demand-Side Platforms Are The Gateway To Centralized Programmatic Buying
  • Demand-Side Platform Evaluation Overview
  • Evaluation Analysis
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

Recommended Research