Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Forrester Wave™: Email Marketing Service Providers, Q3 2016

Epsilon Leads The Field With An Expanding Strategic Charter

July 27, 2016

Primary author headshot


Why Read This Report

We identified 10 significant email marketing service providers — Acxiom, Adobe, Epsilon, Experian Marketing Services, IBM, Oracle, Salesforce, Selligent, SmartFocus, and Yes Lifecycle Marketing — and researched, analyzed, and scored them. This report shows how well each provider fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right partner for their needs.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Tools And Templates

Vendor Selection Aids

vendor selection icon
  • Forrester Wave™: Email Marketing Service Providers, Q3 '16

Table of Contents

  • Email Marketing Activates Customer Obsession
  • The Email Marketing Service Provider Landscape Explained
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents