Wave Report

The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

The Seven Providers That Matter Most And How They Stack Up

October 23rd, 2018
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Tina Moffett , Michael Barnes , Seles Sebastin , Bill Nagel

Summary

In our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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