Wave Report

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

April 16th, 2018
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Christian Splaine , Christine Turley

Summary

In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar Millward Brown, Marketing Evolution, Neustar, and Nielsen Visual IQ — and researched, analyzed, and scored their capabilities. This report shows how each provider measures up and helps B2C marketers make the right choice for their firms.

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