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For B2C Marketing Professionals

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018

Tools And Technology: The Marketing Measurement And Insights Playbook

April 16, 2018

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Why Read This Report

In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar Millward Brown, Marketing Evolution, Neustar, and Nielsen Visual IQ — and researched, analyzed, and scored their capabilities. This report shows how each provider measures up and helps B2C marketers make the right choice for their firms.

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Table of Contents

  • Adoption Of Unified Measurement Accelerates
  • Marketing Measurement And Optimization Solutions Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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