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For B2C Marketing Professionals

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

The Ten Providers That Matter Most And How They Stack Up

October 11, 2016


Why Read This Report

In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI, Marketing Evolution, Neustar MarketShare, Ninah Consulting, ThinkVine, and Visual IQ — and researched, analyzed, and scored their capabilities. This report shows how each provider measures up and helps B2C marketing professionals make the right choice for their firms.

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  • Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 '16

Table of Contents

  • Adoption Of Unified Measurement Approaches Accelerates
  • Marketing Measurement And Optimization Solution Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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