Wave Report

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

The Ten Providers That Matter Most And How They Stack Up

October 11th, 2016
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Jim Nail, null
Jim Nail
With contributors:
Mary Pilecki , Arleen Chien , Laura Glazer

Summary

In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI, Marketing Evolution, Neustar MarketShare, Ninah Consulting, ThinkVine, and Visual IQ — and researched, analyzed, and scored their capabilities. This report shows how each provider measures up and helps B2C marketing professionals make the right choice for their firms.

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