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For B2C Marketing Professionals

The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

The Programmatic Selling Platforms That Matter Most And How They Stack Up

April 29, 2014

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Why Read This Report

In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus, DoubleClick Ad Exchange, OpenX, PubMatic, and Rubicon Project — and researched, analyzed, and scored them. This report builds on our 2012 Wave™ evaluation of sell-side platforms and details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help publishers and marketing leadership professionals select the right partner for their programmatic selling strategies.

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  • Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 '14

Table of Contents

  • SSPs And Exchanges Are The Engine Of Publishers' Digital Revenues
  • Sell-Side Platform And Exchange Evaluation Overview
  • Multiple SSP And Exchange Options Are Offered In A Maturing Market
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents