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For B2C Marketing Professionals

The Forrester Wave™: Social Depth Platforms, Q3 2013

We Evaluate Nine Community And Social Depth Marketing Technology Providers That Help Turn A Brand's Website Into A Social Hub

July 9, 2013


  • By Kim Celestre,
  • Zachary Reiss-Davis
  • with David Truog,
  • Sarah Takvorian

Why Read This Report

In Forrester's 57-criteria evaluation of social depth platforms (SDPs), we identified the nine most significant vendors — Acquia, Bazaarvoice, Get Satisfaction, Jive Software, Lithium Technologies, Livefyre, Mzinga, Pluck, and Telligent Systems — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where the vendors stand in relation to each other; it is designed to help marketing professionals select the right technology partner to manage their social activities on their own branded website, microsite, or online community.

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  • Forrester Wave™: Social Depth Platforms, Q3 '13

Table of Contents

  • Marketers Seek Better Ways To Tell Their Product Story Online
  • What We Required From Vendors To Qualify For This Evaluation
  • SDP Vendors Strive To Differentiate In A Mature Market
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents