The Forrester Wave™: Social Relationship Platforms, Q2 2015
The 11 Providers That Matter Most And How They Stack Up
April 20, 2015
Why Read This Report
In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Oracle, Percolate, Salesforce, Shoutlet, Spredfast, Sprinklr, and Sprout Social — in the category and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help B2C marketing professionals select the right partner for their social relationship platform.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Tools And Templates
Vendor Selection Aids
- Forrester Wave™: Social Relationship Platforms, Q2 '15
Table of Contents
- Every Social Marketer Needs A Social Relationship Platform
- But SRPs Haven't Kept Up With Marketers' Needs
- Point Solutions Serve Marketers Better Than Social Suites
- Social Relationship Platform Evaluation Overview
- We Found Three Leaders In The Cluttered SRP Landscape
- Vendor Profiles
- Supplemental Material
- Related Research Documents
The Future Of Messaging Apps
September 19, 2016 | Thomas Husson
Benchmarking Social Marketing Efforts In China In 2015
January 21, 2016 | Xiaofeng Wang
Messaging Apps: Mobile Becomes The New Face Of Social
July 7, 2014 | Thomas Husson