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For B2C Marketing Professionals

The Forrester Wave™: Social Relationship Platforms, Q2 2015

The 11 Providers That Matter Most And How They Stack Up

April 20, 2015

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  • By Nate Elliott
  • with Luca S. Paderni,
  • Nick Hayes,
  • Erna Alfred Liousas,
  • Collin Colburn

Why Read This Report

In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Oracle, Percolate, Salesforce, Shoutlet, Spredfast, Sprinklr, and Sprout Social — in the category and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help B2C marketing professionals select the right partner for their social relationship platform.

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  • Forrester Wave™: Social Relationship Platforms, Q2 '15

Table of Contents

  • Every Social Marketer Needs A Social Relationship Platform
  • But SRPs Haven't Kept Up With Marketers' Needs
  • Point Solutions Serve Marketers Better Than Social Suites
  • Social Relationship Platform Evaluation Overview
  • We Found Three Leaders In The Cluttered SRP Landscape
  • Vendor Profiles
  • Supplemental Material