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For B2B Marketing Professionals

The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015

Amplify Your Marketing Voice With One Of These 14 Vendors

August 4, 2015


  • By Tim Harmon,
  • Lori Wizdo
  • with Peter O'Neill,
  • Jacob Milender,
  • Matthew Izzi

Why Read This Report

In Forrester's evaluation of through-channel marketing automation (TCMA) platforms, we identified 14 significant vendors — Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital, Distribion, EarthIntegrate,, Revenew, SproutLoud, Standard Register, StructuredWeb, TIE Kinetix, and Zift Solutions — and researched, analyzed, and scored their products according to 20 criteria garnered from our interactions with B2B marketing professionals. This report details our findings about how well each vendor's product meets those criteria — and where they stand in relation to each other — to help B2B marketing professionals identify the top vendor candidates for their through-channel marketing programs.

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  • The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 '15

Table of Contents

  • The Power Of Through-Channel Marketing
  • How TCMA Is Evolving
  • The TCMA Platform Evaluation Process Explained
  • Evaluated Vendors Offer A Powerful Mix Of Tools And Services
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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