Wave Report

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The 13 Providers That Matter Most And How They Stack Up

April 20th, 2020
Jay McBain, null
Jay McBain
Lori Wizdo, null
Lori Wizdo
With contributors:
Caroline Robertson , Robert Perdoni , Kara Hartig

Summary

In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner, Mindmatrix, Pica9, SproutLoud Media Networks, StructuredWeb, TIE Kinetix, Zift Solutions, and ZINFI Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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