Skip to main content

Save or Share this Report

For CIOs

The Four Essential Steps To Transform Into An Insights-Driven Business

The Strategy Report In The Insights-Driven Business Playbook

August 18, 2020

Primary author headshot


Playbook icon

This report is part of "Plan" in The Insights-Driven Business Playbook.

Why Read This Report

Becoming insights driven is a fundamental operational transformation that firms must pivot to now or risk losing out to competitors old and new. Enterprise-level transformation is complex and expensive. In this report, we describe four steps for creating a strategy to become insights driven for CIOs to use in building a plan that succeeds. This is an update of a previously published report; Forrester refreshes this report regularly based on new research.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Follow These Four Steps To Create Your Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research