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Becoming insights driven is a fundamental operational transformation that firms must pivot to now or risk losing out to competitors old and new. Enterprise-level transformation is complex and expensive. In this report, we describe four steps for creating a strategy to become insights driven for CIOs to use in building a plan that succeeds. This is an update of a previously published report; Forrester refreshes this report regularly based on new research.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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