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For B2C Marketing Professionals

The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

February 9, 2016

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  • By Samantha Merlivat
  • with Luca S. Paderni,
  • Ryan Skinner,
  • Kasia Madej,
  • Laura Glazer

Why Read This Report

B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use of media channels throughout their shopper journey and shedding light on the particular behavior French shoppers exhibit upon the discovery, explore, buy, use, ask, and engage stages of the customer life cycle. Read this report to find how to use the customer life cycle to anticipate where to find your customers and what they will do next.

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Table of Contents

  • Reaching The Evasive French Consumer Is A Challenge To Marketers
  • French Consumers' Customer Life Cycle

  • Follow Your Customers, Invest In Mobile Touchpoints
  • Supplemental Material
  • Related Research Documents